When design isn’t just a job

My story

I’m passionate about transforming diverse data into clear and structured order, building experiences that feel as good as they function.

At university, I was into marketing essentials and I attended management lectures with interest. In the senior grades, I already helped teachers conduct CorelDraw courses in computer science classes. After I’d graduated I started to work in advertising business, but in the evenings, sitting in the empty office, I explored Photoshop, memorized the basic HTML tags and tried to master FrontPage settings. It was really a great time for new discoveries.

I combined my practice in the advertising and progress in the UX/UI design and web development. I’ve always enjoyed planning and organizing to guide people and processes in the right direction. I comprehended the crucial meaning of UX and the impact it has on digital products. Since 2013, I’ve been working with my freelance team and together we achieved significant success in developing a wide range of skills and gaining experience working with businesses all over the world.

Advertising

1999—2003

Design projects leadership

2003—2013

UX/UI Design & management

2013—current day

Solid background

Got a Bachelor's degree (graduated with honors in 1999) in Advertising, Marketing and PR that allows me to efficiently combine knowledge and experience, getting the most impactful result as an output.

400+ projects

Successfully built strong client relationships through a personalized design approach across diverse industries, ensuring clear communication and alignment at every project stage (SaaS, Fintech, Medtech, Edtech, etc.).

Books and publications

Wrote more than 100 articles in various online and offline newspapers and journals. Published 4 paper books on banner advertising (2002), HTML (2003), web design (2004) and freelancing (2021).

Blogging and mentoring

Maintained an educational blog, conducted consultations for novice designers, launched an individual and unique intensive on the basics of communication between designers and clients (20+ students trained in 2021-2022).

I did projects for these brands since 2001

«99% done» means «Not completed».

That’s why I always bring a task to its logical conclusion. Because I was born in Siberia, and I know what it means to overcome difficulties, stay resourceful, and achieve my goals when others give up.