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Behind the scenes

Backstage

Significant moments of the working process often remain behind the scenes. But they often influence the outcome, so they have the right to be mentioned.
Paleopark
Learning in order to fill knowledge gaps and make context-oriented decisions
web
promo
art

For a basic understanding of the subject and the client’s request, as well as maximum immersion in the design project for a historical and entertainment park «Paleopark» in the Leningrad region (Russia) I took a quick online course in paleontology.

Actions
In 3 days, I completed a basic online course in paleontology, understood the principal terms and processes that prevailed in this field.
Results
As a result, I got much fewer edits on the concepts, and faster coordination of preliminary results with stakeholders.
Jetson
When a different geographical location should not be an obstacle to a good result
web
ecommerce
promo

Before launching a new brand of electric vehicles on the market («Jetson»), I suggested conducting a professional photoshoot of products for the catalog and website. Since we lived in different cities, I fully planned and implemented the idea remotely.

Actions
I prepared a detailed shooting guide (camera angles, light, background, examples), conducted phone calls, and monitored the process from home.
Results
The customer received the photo content without reshoots and long iterations, the overall release dates of the website weren't postponed.
Tech Territory
Making communication with the customer more efficient with the new approach
web
corporate
sales

I joined the current project for the «Tech Territory» company to replace a designer who failed the tasks: his results regularly differed from the expectations of business owners. Discussions dragged on, edits were repeated, and progress was unnoticeable to the working group.

Actions
I implemented a new format for the presentation of intermediate design results — a short video walkthrough including my voice explanations.
Results
Stakeholders began to understand the logic of my decisions faster, the number of accidental edits decreased, coordination became easier.
Deep automotive domain expertise
Applying a product design approach with deep automotive domain expertise
web
ecommerce

27 years of driving experience, 8 years of car blogging, 7 years of car tuning and permanent trend tracking — this allows me to design with more precision and less risk. I speak the language of automotive business, which reduces uncertainty in critical areas and increases confidence in the product.

Actions
I rely on real JTBD scenarios (including those based on personal experience) and validate my decisions with research and testing data.
Results
The flow becomes clearer and more predictable, iterations decrease, approvals get faster, edge cases are taken into account in advance.
City Pizza
Let’s just say I got a bit too immersed in this kind of category
app
food
delivery

This is so tasty! To better understand this category and analyze the key features for the «City Pizza» app project, I tested more than a dozen different pizza delivery apps. And yes, during my time working on the project, I got to know pizza very well, perhaps even more than I would like 😎

Actions
I placed real orders in pizza delivery apps to define patterns and friction points and translate them into prioritized improvements for the project.
Results
The flow of registration and ordering became simpler and more predictable. I got a clear set of solutions based on real user experience.