2023
2025
LadaPower Online Store
A specialized online store where employees are on the same wavelength with customers.
Back to works
The business owner is himself an active user of other online stores. Therefore, he wanted to create a store for his customers all over the world where it would be easy and convenient to place orders and buy spareparts for the favorite car brand, with a modern and concise design. Convenience, logical structure, clean and the simplest possible design are among the most important factors for increasing sales. I was tasked with retaining current customers without scaring them with a new design, and attracting new loyal users through a more thoughtful UX (public and private customer accounts).
Role
UX/UI Designer, Project Manager, Strategy Consultant
Team
CEO, Sales Director, Frontend / Backend Developers, SEO-expert
Timeline
8 months for initial work, 3 rounds of upgrades (2 years)
Project scope
- Global competitive audit, analysis of the current target audience, identification of strategically effective offers in a market niche, organization and conducting of interviews with car owners, creation of personas.
- Thorough testing of the buyer’s functionality at all stages of development.
- Fully integrated approach to visual development: branding, corporate identity, unique icons, banners, control over the photo shoot for promo purposes. Responsible layouts, icons, UI kit, documentation for developers.
- Three rounds of interface and UX modernization within 2 years.
Key achievements
+30%
Overall sales growth in the first year after the launch of the new website.
+44%
Yearly retention rate’s increase in comparison to the point before the redesign.
+17%
AOV (Average Order Value) increases for the most popular product categories.
+15
New features added since launch: search by photo, shipping calculator, part numbers, etc.
The overall growth in traffic and sales allowed the customer to increase the volume of placed ads by 25%.
Task
The most important task that was set for me was to retain current customers without scaring them with a new design, in addition to attracting new loyal users with a more thoughtful UX in buying familiar spare parts, simple interface and new in-demand user features.
Goals
My mission was to create more user-friendlier online store that could completely meet the customers’ needs and improve their user experience in browsing and shopping.
Process highlights
The results of competitive audits, conducted research, tests using wireframes and prototypes and in-depth analysis of customer behavior patterns allowed me to select only the most necessary functionality to meet most of the needs of this type of customer. My approach was focused on solving the actual tasks of the buyer using a minimum of resources and time.
Realistic illustrations
Clear navigation through the models: colorful visual and a bit of nostalgia for true connoisseurs of Soviet Lada cars.
Category icons
Simple, intuitive icons of various spare parts made in a minimalistic flat style: simple associations work better!
Product of the week
The consumer can access not only the base price, including delivery, but also the availability of the selected model in stock.
Smart search
As you start texting in the input field, the search suggests relevant outputs: history, popular queries and similar products.
New arrivals
For those who don’t want to subscribe to the newsletter, there’s a special page with the latest arrivals in the store.
Search by photo
Buyers often don’t remember the name of the spare part, but they have a photo. Now the search got easier for them!
Empty states
Empty state doesn’t mean nothing: the user receives explanations and accompanying CTA-buttons.
Input errors
Full visualization of all types of text and graphic data entry errors. To prevent the user from getting confused, we give hints.
Service messages
All possible interface events were taken into account: pop-ups, statuses, tips, drop-down lists, and more.
Technical consistency
- All design layouts are created taking into account the specifics of displaying on large screens (desktop), tablets and smartphones.
- The necessary active states are defined and visualized: hovers, drop-down menus, lists, links, buttons, empty states, and more.
- The project’s working files are conveniently structured and organized in Figma (components, auto-layouts, variants, etc.) and fully prepared for the developers and/or sharing to related specialists for collaboration.
I’m glad I didn’t go to a large agency for this project, because even after the work was completed, Alexey has always stayed in touch and helps quickly resolve any issue or give advice. During the project, we had many discussions about design and UX, since we have different experiences and different tastes. And thanks to that, in the end we got an excellent product. Alexey truly listens to his client and immerses himself in the task like no one else. I already have new tasks that I want to implement to keep my store in the best shape, and I will only turn to Alexey. He and his
team will deliver everything at the highest level.
Pavel Skrypnik,
CEO of LadaPower online store