2025

2026

Mobile App

iOS

E-commerce

Luxury

Luxe Furniture App

A mobile application for browsing and pre-ordering premium furniture from China.

Prime Trading Co., Ltd. operates several platforms for pre-ordering premium furniture from China, but 75–80% of that traffic was coming from mobile, where users arrived with one goal and ended up scrolling through sites built for everyone. The answer wasn’t better mobile adaptation. It was a dedicated app:— built from scratch around the premium furniture buyer, whether furnishing a home or sourcing pieces for a hotel. Premium furniture is a high-involvement purchase. The app had to support that full decision process and still feel simpler than a website.

Role

Product and UX/UI Designer, User Experience Researcher

Team

CEO and other stakeholders, Frontend / Backend Developers

Timeline

3,5 months for UX & pilot UI mockups (in production now)

Project scope

Market and audience research: premium furniture e-commerce segment, mobile buying behavior across B2C and B2B (HoReCa, showrooms, offices). Competitive audit.
User research: interviews and surveys with 35 real company clients to define the feature set, JTBD, and friction points.
UX architecture: app structure, navigation logic, and core user flows — from onboarding to pre-order.
UI design. Figma component library: reusable components, auto-layouts, variants, and developer handoff documentation. The majority of the project files remain under NDA and cannot be shared publicly or privately until the app is officially released.

Key achievements

5–7

Taps from mobile application launch to pre-order submission (search, filtering, furniture details, wishlist).

80%

Share of mobile traffic on the company's furniture pre-order flows — the core business case for building a dedicated app instead of adapting existing platforms.

Screens covering the full app concept — all key flows, interaction states, and edge cases.

Real buyers and B2B customers interviewed during the discovery phase to define JTBD and shape the feature set.

Task

The existing web platforms served multiple audiences and fulfilled multiple purposes — which made them a poor fit for the focused mobile furniture buyer who arrives with one clear intent. My task was to design a dedicated app that strips away everything irrelevant and delivers a clean, premium pre-order experience.

One where a buyer can browse luxury furniture, apply smart filters, customize their selection, build a curated wishlist, and submit a pre-order in just a few taps — without the cognitive load of navigating a general-purpose website. And one where every screen, from onboarding to product detail, communicates quality and reinforces the premium nature of the product.

Goals

Separate the mobile furniture buyer into a dedicated channel with a purpose-built experience.
Design a catalog flow that handles high-involvement decisions.
Build a collections system for thinking in complete interior sets, not individual pieces.
Create a pre-order path light enough for mobile, yet structured enough for managers to process.
Establish a visual language that communicates luxury without sacrificing usability.

Process highlights

Premium furniture buyers don’t browse impulsively — they research, compare, and deliberate. Throughout the project, every design decision was tested against this reality: does this screen reduce friction without losing the depth this audience actually needs? The highlights below reflect the key product moments where that balance was most deliberately shaped.

Material customization

Fabric and finish swatches are shown directly on the product page: the buyer explores options without navigating away and losing context.

One screen, two audiences

The tab structure gives private buyers quick access to inspiration and specs, while B2B clients can jump straight to showroom availability.

Price and stock status: always visible

Both are fixed in the header overlay on the product image, staying accessible regardless of how far the user scrolls into the description.

Most-used parameters

Price range and room category are the two filters furniture buyers reach for first — accessible directly from the search bar.

In-context filtering

The filter panel overlays the results rather than replacing the screen — users stay oriented and return to their list.

Confirm / Cancel

Simple, explicit controls let users experiment with filters confidently, knowing they can back out without losing their previous state.

First impression as a brand statement

The welcome screen communicates premium positioning before the user even sees the catalog — setting the right expectation from the very first tap.

Discounts screen

The mixed format (image rows, embedded video, branded editorial) makes this section feel like brand communication, not just a coupon page.

Activated / Not activated status

A clear visual signal per promotion eliminates any guesswork about eligibility — the user never has to wonder whether a deal applies to them.

Technical consistency

All design layouts are created for iOS. Android adaptation is planned for a future phase of the project.
The necessary active states are defined and visualized across all interactive elements: tab navigation, filter selections, badge logic, scroll behaviors, wishlist states, and empty states, etc.
The project’s working files are conveniently structured and organized in Figma (components, auto-layouts, variants, colors, typography) and fully prepared for developer handoff and collaboration with related specialists.

Working with Alex was honestly a breath of fresh air. He immediately understood what was wrong with our old setup: most people came from mobile with one clear goal, but ended up fighting through pages that tried to serve everyone at once. Alex cut through the noise and redesigned the experience around a premium furniture buyer: clean, focused, and easy to navigate. He thought through the whole decision journey, not just “pretty screens”: browsing, smart filters, product details, customizing selections, building a wishlist, and sending a pre-order in just a few taps. Everything feels simpler, but still premium, you can feel the quality on every screen. Communication was smooth, he asked the right questions, and delivered a result we’re genuinely proud of.

Andrey,

CEO, Product Owner