2023
2025
White Whale Belarus
An online-ordering platform and promo website for the Chinese cars trading company from Belarus, Minsk.
Back to works
It all started in 2019, when the future owner of WWB was looking for a car from the USA. Then he brings the car to one of his friends in this way, then to the second, to the third, gradually connections appear in this area (technical maintenance, painting, repair, etc.). In 2022, the owner finds contacts in China. In 2023, an intermediary car delivery company appears, and we’re launching the first website MVP. In 2024, a partnership with Chinese suppliers is dealed. In 2025, we’re updating the website, expanding its functionality, coming up with a corporate identity and merch, and launching advertising campaigns.
Role
UX/UI Designer, Project Manager, Strategy Consultant
Team
CEO, Marketing Specialist, Frontend/Backend Developers, SEO-expert
Timeline
12 months in total (enhancing till current day)
Project scope
- Market research, identification of the main features and trends in sales of Chinese cars in Belarus.
- Competitive audit, definition of the target audience, conducting interviews, creating personas.
- Lots of wireframes and prototypes for testing ideas.
- Polished UI (responsible layouts, icons, UI kit, documentation for developers).
Key achievements
+164%
Total increase in car orders (of all brands and engine types) since the release of the design and promotions (2024-2025).
+75%
The number of requests via forms, chats and social networks has increased.
+39%
Traffic from the catalog to the vehicle request after car configurator implementation.
The company was recognized as an active player in the Belarusian car sales market.
Task
My customer entered this business from scratch and I had to focus on the 2-3 largest players in the market at that time in order to take the best practices from them, modernize the experience gained, improve the approach to meeting customer needs and, as a final result, create an even more user-oriented car delivery platform (from China to Belarus).
Goals
To develop and implement an online service for receiving and processing applications for the purchase and delivery of cars from China. To create a concept of the company’s full design presence in the market (from corporate identity and social networks to merch and outdoor advertising).
Process highlights
Throughout the website project, I constantly tested many hypotheses using wireframes, prototypes and ready-made layouts. I wanted to deliver the most convenient and usable features to the end user. This approach helped me to weed out unnecessary options, leaving only the most needed functionality for those who’s searching for the cars.
Quick search
A quick search makes it possible to immediately go to the relevant results that satisfy the user's query.
Contextual filtering
According to research, more than 40% of users start by choosing the type of engine (gasoline, diesel, hybrid, fully electric).
360 degree view
To make the purchase UX more realistic, a 3D panorama option has been added (interior and exterior of the vehicle).
Clear and clean model card
No long descriptions or complicated option configurators! The user immediately gets only the most up-to-date information.
Car body colorizer
Quick visualization of the desired car body color in just one click: without additional commands and transitions.
Price and availability
The consumer can access not only the base price, including delivery, but also the availability of the selected model in stock.
Unique feedback format
This is not an ordinary purchase review, we publish a detailed case with a full report on the car selection and delivery process.
Car selection system
Here we show what the initial requirements for the car were and share the options that meet the customer's request.
Case statistics
An indication of the number of days for the full cycle of selection and sale and the car model that was approved.
Technical consistency
- All design layouts are created taking into account the specifics of displaying on large screens (desktop), tablets and smartphones.
- The necessary active states are defined and visualized: hovers, drop-down menus, lists, links, buttons, empty states, and more.
- The project’s working files are conveniently structured and organized in Figma (components, auto-layouts, variants, etc.) and fully prepared for the developers and/or sharing to related specialists for collaboration.
This is not the first time we have been cooperating with Alexey and not for the first year. A crucial and one of the main advantages of working with Alexey is maximum immersion in the project. Alexey’s attitude to each task is as if he performs it personally for himself, he puts a piece of his soul into his work. Alexey shows not only his desire to please the customer, but also his boundless, years-old professionalism in UX/UI design. Not a banal, not a template approach, the thoughtfulness of reflecting all the elements for the convenience of the user, and the creativity in making the design show a great final result, which I’m 1000% satisfied with. Our sustainable and efficient collaboration during several years on many projects suits me absolutely and completely. I can undoubtly recommend Alexey to everybody as the most professional and responsible designer I’ve ever met before.
Sergey Teslenko,
CEO & Founder of White Whale Belarus