CityPizza
The mobile application for quickly ordering hot pizza with delicious filling inside.
Role:
concept, research, design
Tools:
Figma, PS
Duration:
2 months
Problem
There is a lack of advanced functional pizza ordering and delivery services in the Middle Volga region of Russia (in particular in Samara and the Samara region). Current applications have a number of serious flaws that I have to take into account in my work.
Goal
To make the best digital pizza ordering product in the region: convenient, stylish, modern and technological.
Key pain points
1
Most want various advanced pizza settings before ordering.
2
Users want to get information about calories.
3
Photos of poor quality reduce the level of sales.
4
It's important for users to see in the application where the courier is located at the moment.
Age
20
Education
Student
Location
Samara, Russia
Family
Single
Occupation
Student
Typical User Persona: Anton
«I strive to become a PHP developer and get a job at a cool startup».
Anton is a 20-year-old university student who has dreamed of becoming a cool developer since childhood. Now he studies a lot and works part-time in the evenings, making simple websites to invest money in additional PHP training.
Goals
- To become a PHP developer.
- To get a job at a cool startup.
- To have time to eat with such a busy schedule.
Frustrations
- Most applications cause difficulties in use.
- Little free time.
- Not all my gastronomic wishes can be taken into account.
Wireframes
At the stage of ideation, a very large number of different concepts were presented: from classic and standard variants to the most daring and non-standard solutions. After the analysis, some of the ideas were further developed in the form of wireframes.
48
paper and digital wireframes in total
Prototypes
The clickable prototype testing stage showed that the availability of certain functionality does not mean usability. It turned out that a number of options in the application causes misunderstanding of users, and sometimes even confuses them.
By the way, a very important detail. Only those people who are not hungry at the moment should be invited to the usability study of the prototypes of the pizza ordering application :)
Usability study: findings
These are the key results of the usability study.
1
Adding a price to the "Buy" button speeds up the ordering process.
2
The pizza ingredient is easier to find if there is a familiar picture.
3
It's important for people to see where the courier is and when he will arrive.
4
It is better not to hide the date and cost of the current order deep inside your personal account.
Mockups
Communication with potential users of the product I'm developing has allowed me to get an amazing experience. It helped me to look at some things differently. All layouts of the project were finalized in accordance with the results of the study and the conclusions obtained. Below you can see some sample files in the final version of the app.
Left: start screen (login via SMS and registration). Right: category screen with filters.
Left: the screen of the selected pizza (with the possibility of adding ingredients).. Right: order status screen (with courier location).
Conclusions
Trying to make a product that will not be like hundreds of others, it's necessary not to miss the most important thing and not get lost in the wilds of "useful options". Unusual is not always useful.
a Quote from user feedback
Really cool app! Accessible and easy. I would like to install this.
