Dr. Reitz
The responsive website for private dental clinics of Dr. Reitz from Ebsdorfergrund (Germany).
Role:
concept, research, design
Tools:
Figma, PS, AI, Miro
Duration:
3 months
Problem
Since the beginning of 2023, the dental clinic in Ebsdorfergrund (Germany) has been passed under the management and control of another doctor — Artemiy Reitz. However, the entire medical staff, the reputation earned earlier and the range of services remained unchanged.
Goal
To develop a modern technological website that supports the loyalty of current patients and deserves the trust of new clients of the clinic.
Key pain points
1
A complex formula for calculating the cost, risks of hidden payments.
2
Not enough modern medical equipment.
3
Lack of relevant experience of doctors to perform certain types of medical activities.
4
A small guarantee for dental services.
Age
40
Education
Bachelor's degree
Location
Marburg, Germany
Family
Married, 2 kids
Occupation
Teacher
Typical User Persona: Elsa
«I want my family to be healthy».
Elsa recently moved with her family to Marburg and got a job as a school teacher. She's used to leading a healthy lifestyle and taking care of her health, including her teeth. She usually visits the dentist twice a year, and therefore needs a professional clinic with qualified doctors.
Goals
- To have healthy teeth.
- To have a professional clinic in mind.
- To pay reasonable money for high quality.
Frustrations
- Unfamiliar city, lack of connections for recommendations.
- Risks of choosing the wrong clinic.
Wireframes
It's extremely important to mention that the implementation of medical activities in Germany has its own specifics. For example, it's prohibited to post prices for medical services on websites. I had to study this and many other interesting things first, after which I moved on to visualizing ideas in the form of wireframes.
89
paper and digital wireframes in total
Prototypes
The stage of testing clickable prototypes helped to identify a number of mistakes, primarily in the block structure and positioning of the CTA (call-to-action) buttons. Also, together with steakholders, we selected the optimal versions of the arrangement of elements based on the results of testing layouts in a focus group of people from Germany.
The results of testing the theories allowed me to draw important conclusions and make changes in two directions. Firstly, I simplified several points. On the contrary, I supplemented other things with new information and made them more detailed.
Usability study: findings
These are the key results of the usability study.
1
German users have their own way of looking at things.
2
The shade of green #2A99A8 has a strong association with medicine.
3
Not all fonts have the same weight in visual accents when we work with texts in German.
4
It's important to take into account German pragmatism when working on a project.
Mockups
Generating ideas for the future website of the dental clinic, an interesting visual association came to my mind: I imagined the similarity of a smile with a watermelon. On all stock photo websites, healthy teeth are for some reason always a green apple and I wanted to break this stereotype. Stakeholders and focus groups favorably accepted this proposal, so this idea reached the final layouts.
The main page (fragment 1): introduction by Dr. Reitz and services slider.
The main page (fragment 2): clinic staff and news block.
The clinic's services page.
Contact information page.
Full news or article page.
Layouts for tablets and phones (fragments).
Conclusions
While working with a foreign audience, it's important to know, understand and accept its specific features. This understanding should be put in the first place when developing a user-oriented design, because only such an approach will be effective.
a Quote from user feedback
This is a very good result, which is suitable for a dental clinic of this level!
