Meteoritum
The responsive landing page about expeditions dedicated to the search for The Seimchan meteorite fragment.
Role:
concept, research, design
Tools:
Figma, PS
Duration:
1 month
Problem
The search for the Seymchan meteorite is carried out by high-class professionals with survival skills in extreme conditions. Extensive experience in working with the necessary equipment, including for underwater research, many years of experience in geological research and meteoritics — all this allows you to organize expeditions with the greatest chances of successful finds as efficiently as possible. In December 2021, it became necessary to fully digitalize all of these processes.
Goal
The customer wanted to visualize his activities succinctly and effectively and show the advantages of participating in his expeditions and becoming a tokens holder.
Key pain points
1
Low profitability of crypto projects.
2
High risks of financial losses.
3
The vague essence of investment.
4
Questions to the expertise of the team.
Age
42
Education
Master's degree
Location
Aalborg, Denmark
Family
Divorced, 2 kids
Occupation
Businessman
Typical User Persona: Lars
«I like to explore the world and learn new things».
Lars is a businessman from Denmark who is interested in history, geology and paleontology. He often engages in various expeditions (as an investor and participant) and owns a collection of rare antique items. Recently, Lars has started to explore a new business direction — cryptocurrency.
Goals
- To explore the world.
- To have the largest collection of antique items.
- To participate in interesting expeditions.
Frustrations
- Too little time to read books.
- Not all investments are profitable.
- The need to spend more time with kids.
Wireframes
Despite the fact that the project is small (it's essentially a one-page website), I have created several versions of wireframes to show various ways of development in different concepts. The topic of meteorites and space in general is very close and interesting to me, so I began to generate ideas for solving this problem with maximum creativity. In addition, I have studied a huge amount of material on the Internet (blogs, articles, videos) related to space, tokens and cryptocurrency.
23
paper and digital wireframes in total
Prototypes
To demonstrate all user transitions on landing screens, I created several versions of clickable prototypes and showed them to stakeholders. The prototypes were also tested on a focus group of users to collect initial feedback on the logic and functionality of the future website.
The test results showed me the weaknesses of the layouts, which were corrected immediately and completed to the final state. In particular, some fonts and image design styles have been changed.
Usability study: findings
These are the key results of the usability study.
1
It's better to present some information in text form rather than in a picture.
2
Complex and confusing charts can cause harm even on financial-related websites.
3
Tabs are a wonderful tool that turns a large amount of data into compact blocks.
4
A skillful combination of a beautiful visual with actual texts gives unexpected results.
Mockups
As soon as I processed and analyzed all the test outcomes, the layouts were finalized and presented to the project group. It included about 7 stakeholders who unanimously approved the result. I'm happy because I did my job perfectly and covered the needs of my customer.
The block describing the expedition, meteorite and tokenomics.
The profitability calculation block and the roadmap.
The team block, the blog & news block.
Layouts for tablets/phones (fragments).
Conclusions
This insight came to me during the research, and I will repeat it again: a skillful combination of a beautiful visual with actual texts gives unexpected results. It's extremely important for the designer to grasp this strategy and use it appropriately for the benefit of the user.
a Quote from user feedback
It's just awesome! So much better than we expected, indeed.
